November 5, 2014
Boston, MA–As Boston Baroque enters its 41st season, there is exciting news to announce! Aiming to make its live performances and recordings accessible worldwide to millions of listeners, build new audiences, and increase brand awareness and visibility, Boston Baroque is launching a New Electronic Media Platform, using the latest in electronic media technology.
The excitement begins on Tuesday, November 4 with the launch of Boston Baroque Radio, the organization’s new 24-7 internet radio station.
In addition, Boston Baroque will live stream each concert for free this season from Jordan Hall and Sanders Theatre. The concerts will be recorded live for later paid digital audio and video download in partnership with Naxos of America. This will not only broaden the organization’s reach outside of the concert halls, but also provide a new source of earned revenue for the organization and its exceptional musicians. The first three concerts this season will be broadcast in audio only. Beginning with Bach’s St. John Passion in February, live-streams will also include video.
To facilitate these efforts, Boston Baroque has entered into an Integrated Media Agreement with the American Federation of Musicians, only the second of its kind for an orchestra in Boston. This agreement will allow the organization to live stream and video-cast, as well as sell live-concert recordings.
An additional Digital Distribution Representation Agreement has been signed with Naxos of America, Inc., to provide digital downloadable purchases of Boston Baroque’s live-concert recordings. Naxos is the #1 independent classical music distributor in the United States and Canada, specializing in state-of-the-art physical and digital distribution services, marketing and promotion. Celebrating 25 years in 2012, Naxos has evolved from its beginnings as a budget label to a leading classical music force. Naxos of America continues to grow as an innovative, forward-thinking organization ensuring continued success in the ever-changing music industry environment.
Boston Baroque’s Executive Director Miguel Rodriguez stated: “This has been a great collaborative process between the Boston Baroque orchestra members, the American Federation of Musicians, Naxos of America, and the team at Streamguys.com. We have been driven by our mutual desire to build new audiences for classical music while reaching tens of thousands worldwide, and at the same time creating new sources of revenue for the organization and the musicians. Everybody wins!”
Linn Records will remain Boston Baroque’s official record label for its studio recordings.
Boston Baroque Radio:
Eloquently programmed, and built by StreamGuys.com, Boston Baroque Radio will go live on October 14, 2014, with a 24-7, musical program hosted on its website, BostonBaroque.org and on TuneInRadio. The station will also be available through a number of worldwide broadcasters including Tunein Radio and iHeartRadio, among others. Boston Baroque Radio will help connect with new listeners and continue to build stronger ties with old ones, allowing them to enjoy for free Boston Baroque’s highly praised 40-year catalogue of commercial recordings with the Telarc and LINN record labels.
“Boston is known for its great classical music scene and its innovative high-tech industry. This New Electronic Media Platform combines the two to provide the world with access to Boston Baroque’s programming while also being a smart audience development tool locally. It’s a great innovative step not only for Boston Baroque but for our entire arts sector,” stated Catherine Peterson, Executive Director of ArtsBoston.
Live streaming broadcasts in HD audio and multi-camera live video will be available on bostonbaroque.org. These concerts will be available for free for this season. Beginning in 2015 – 2016, there will be a small charge to listen/view. Live concerts for this season will include:
Saturday, December 13 (Handel’s Messiah) audio only
Thursday, January 1 (Cimarosa: Il maestro di cappella and Mozart Duets and Arias) audio only
Saturday, February 28: (Bach: St. John Passion) audio and video
Saturday, April 25: (Handel’s Agrippina) audio and video
Recordings for Download:
Beginning this season, Boston Baroque will add a new catalogue of live-concert recordings available for digital download via Naxos of America. This will create an additional source of income for Boston Baroque and its musicians.
“Naxos has been partnering with outstanding classical music ensembles worldwide for many years and is delighted to be able to work with Boston Baroque in future. A trail blazer in period instrument performance in the United States since 1973, the orchestra and chorus of Boston Baroque boast a substantial catalogue of recordings that we are delighted to distribute digitally through our own and all other important platforms. We look forward to bringing these recordings to the worldwide classical community,” states Klaus Heymann, Chairman, Naxos Group of Companies.